the blog / first posts landing soon
writing
notes from building things that mostly did not work at first — and what i took from the ones that did. shipped thinking, not polished thinking.
first postbuilding · ~12 min read
what 35 million users taught me about shipping
six years, one product, and every wrong assumption i held on to for too long. the launches that did nothing, the small change that lifted engagement 130%, and the difference between growth and noise.
in draft — coming soon startupsthe assumptions i was most wrong about
every belief i held at 22 that cost me time, and what replaced it.
in draftaigeo is the new seo, and nobody is ready
search moved inside the models. what that breaks, and what it opens up.
in draftbuildinghardware taught me patience, software taught me speed
three years of pcbs, then six of deploys. the two habits do not mix easily.
plannedstartupsraising money in a market vcs ignore
what actually worked: grants, multilaterals, and being impossible to ignore.
plannedlifemoving countries three times in nine years
lahore to austin to new york. what you lose, and what you stop needing.
plannedbuildingautomating 2,500 hours a month
the boring systems work nobody writes about, and why it compounds fastest.
planned